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We are pleased to share with you Andersen’s latest IP, ICT & Data publication, The Price of Privacy: Navigating Pay-or-Consent Models in the EU Digital Economy.
As more digital services require users to either pay or consent to the processing of their personal data, important legal and business questions arise around the validity of consent and the compliance of these models with EU law.
This guide explores key risks and regulatory considerations under the GDPR, as well as consumer, competition and Digital Markets Act (DMA) frameworks, and provides practical guidance for businesses navigating this evolving landscape.
Among the key topics covered:
- Pay-or-consent models and the monetisation of personal data in the EU digital economy
- Whether consent can be considered “freely given” under the GDPR when refusal comes at a cost
- Increasing scrutiny under consumer law, competition law and the DMA
You can read the full publication here: https://docdro.id/NgyY09i
More About the Authors
This whitepaper brings together the combined expertise of leading practitioners across the Andersen network. It is co‑authored by Themistoklis Giannakopoulos, Andersen Legal in Greece and European IP, ICT & Data Protection Service Line Coordinator; Danielle Mercieca, Senior Associate – Technology at Chetcuti Cauchi Advocates, Malta’s member firm of Andersen Global; and Alexandra Athitaki, Associate at Andersen Legal in Greece.
In this collaboration, Danielle contributed her depth of experience in data protection, digital regulation and technology law, offering practical insights on the implications of pay‑or‑consent models for businesses operating within the EU digital landscape.
We hope you find these insights useful, and our team remains at your disposal to discuss any of the topics covered in more detail.
